Brand new health plan of parent company with nearly-identical name. First new health plan entrant into the local marketplace in over 15 years. Awareness and identity non-existent among competitors, and confusing at best with parent company.
Share the positive brand equity and name recognition from parent company while creating a new, refreshed look and feel that belonged to the health plan alone. Stay within corporate guidelines (because we all have to play nice in the sandbox), but be unique enough to stand out in the crowd.
Start from scratch – Marketing Communications Plan, Logo Development, Collateral up the ying-yang, Direct Mail, Print Ads, SEO/SEM, Outdoor, Media Planning and Placement, Booth Graphics, Signage.
O3marketing has a personal approach to effectively analyze market position, identify opportunities and potential issues to create a comprehensive strategic marketing plan. I would recommend O3 to any company that is trying to build brand awareness or simply stay ahead of the trend to ensure their business continues to grow.J. Longoria Commercial Marketing Compliance Manager